Before I start to try on my new lingerie which I booked online from Victoria’s Secrets…

Let’s see what “Transactional E-mail” is, and how this Very Sexy Company does with that?

What is Transactional E-mail?

Transactional e-mails refer to emails triggered by user’s interaction on website or with the brand. Emails sent for account set-up confirmation, password reminders, purchase receipts, shipping information etc., are all transactional emails.

Let’s see how Victoria’s Secret does…

Basically, their transactional emails are no big difference from those I received from other online shopping stores.

What they do well?

What makes a good transactional e-mail is to make sure that the information customer cares most is clear, supportive, and easy to find. Starts with the email subject – it should be clear enough so that customer would not ignore the email, regarding them as bulk mails. Speaking to the content, it should include the main information which customer requested or what they may need. For example, an “obvious” link to reset the password, a list of order summary, better including picture of the purchased item and the price/discount, a link to the order, returns and exchange information, and more importantly, a customer service number.

“Wait, I just wanted to check my order, but the new bikini picture on the side banner looks not bad though… Oh wow! It’s a link easily directing me to the Bikini Series in their online store! How sweet it is!”

What they do even better is they still “quietly” doing advertisement in the transactional emails. In the order summary, there are items “You’ll also love” on the side banner. Moreover, in case the customer wants to browse any other products, there are website tabs on the top to easily direct customer to their landing page.

Imagine – if Victoria’s Secret designs a gorgeous, user-friendly website and app, yet with a boring, poor written transactional email, won’t you whisper, “OMG! Is it from the same company? Why they hire a boring dullard to write those emails?”

Marketers should not under-estimate the importance of transactional emails due to its comparatively higher open rate than other advertising emails. Moreover, it’s a great tool to re-target your subscribers, especially loyal customers, to make them feel themselves unique to receive a customized, personalized email. The devil is in the details, isn’t it?

Email Marketing is a low cost, flexible and effective marketing strategy that is sure to help your business. Now that people have 24/7 access to their emails through mobile smartphones anywhere and anytime, your business is in a better position to reach its target audience more than ever with this valuable tool.

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10 Words You Should Never Use in Email [Infographic]

Are you addicted to exclamation points?! Perpetually signing-off with “thanks?” Sorry, but interjecting an apology into each sentence? You may be coming off as rude in your emails.

A vague phrase or easily-misinterpreted word is the difference between a Outsource-Philippines outlines 10 words that make you sound rude in emails.

Guilty of excessive use of “thanks” and “fine?” Don’t despair just yet. Leslie Katz of CNET has a slightly different take:

But were I drafting a list of 10 tips for emailers, I’d have to put this one at the top: Don’t take every Internet email tutorial as indisputable truth. Digital communication, like most human interaction, is far from one byte fits all. Sometimes a little spontaneity and a few exclamation points (!!!) can go a long way toward humanizing an exchange, even one that originates with a big, faceless company. They actually can.

What do you think? Are these words taboo, or are they acceptable?

* * *

Need to re-evaluate your emails?

Buzz Builders programs promote your business to generate leads and retain valuable customers.

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Using Facebook To Build An Email List

By Jon Allo

If you have an online business, you will know how important it is to build an email list. This is the list of people who have willingly supplied you with their email address so that they can receive information from you. Overtime, as they start to see that your information provides them with value, they will come to trust and respect your opinions and be more inclined to buy from you.

Many people starting their own online business online fail to realize the importance of social networking sites. Whether you love or loath social networks, you cannot ignore them. In this article we’ll look at the important role that Facebook has in your list building strategy.

List Building Tips With Facebook.

Facebook is the biggest social networking site, with over 1 billion members and over 860 million people checking into Facebook at least once a day. But many online business owners don’t see the results they want and eventually abandon it.

If you want to build an email list for your business, do not try and do it from your personal Facebook account. You need to set up a separate Facebook business page. As your business grows and you have more people ‘friending’ you, the messages that you send out about your business are different to the messages that you might send out to your family or friends.

A List Building System.

When somebody follows your business on Facebook is a very strong indication that they are interested in your products and services and want to hear more from you. When you produce good content and people like and share that content, you can potentially reach tens of thousands of people.

That’s why it is important to set up your list building opt-in form onto your Facebook business page so that new people can join your list if when they see that more information is available to them. If you’re using AWeber as your list building software, they have an easy application that does the job for you.

What Will Post On Your Business Page?

The information that you post on your Facebook can be links back to your blog with a short commentary about it. Or you can upload memes or quotes that will appeal to your audience (images do very well on Facebook). Also, you can ask questions on your page to generate a conversation and post facts and statistics about your niche so your followers can ‘Like, and ‘Share’ them.

You can also promote your Facebook business page from your website, blog sidebar and your email signature. This all drives traffic to your Facebook page, which in turn gives you more Facebook follows and more opportunity for your list building goals.

As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to Aweber Review.

Solid E-mail Marketing Advice For The New Business Owner

TIP! Only send messages to those you know and those who have signed up. Sending emails to people who didn’t request them is called spamming.

Business owners who are novices in the area of marketing via email normally are not familiar with the correct etiquette. There is an accepted way to professionally handle marketing with email, making your customers look forward to receiving further…

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Grow Your Business Automatically Using Autoresponders!

Joe is enjoying his holiday in Hawaii. Joe, who is used to getting tens of business emails every day, doesn’t worry about his absence from business. A small but handy program, called an Autoresponder, takes care of all of Joe’s emails. Autoresponders are everywhere – from the casual “I am on a holiday” to the more serious “Out of Office” type responses.

What is an Autoresponder?

Autoresponders are preset emails that instantly respond to an incoming email, similar to an on-demand fax system that sends out an automatic fax message after dialing in the given number. A simple autoresponder would be the “I am on a holiday” kind that most of us would have used sometime or other. Autoresponders are small programs that are either part of an email program or run as a script on a separate server. Almost all email services and programs come with some form of autoresponder built into it, sometimes dubbed as “auto-reply” messages or “vacation emails”. They represent the simplest form of autoresponder, used for very basic needs. However, there are more advanced applications of autoresponders that can tremendously bring down marketing time and save many dollars for businesses.

Why Autoresponders?

Autoresponders are a key to any professionally managed business. Imagine how much time one would require to manually respond to emails from millions of users who require some basic information about a product or a service. Autoresponders come handy in such a situation. Moreover, people feel better when their emails about an enquiry are instantly acknowledged. Here again, autoresponders are the best bet for the job. But the applications of autoresponders are not just limited to answering emails. A multitude of applications are possible through an autoresponder system, with the common being

Sending confirmation emails about a purchase or an enquiry
Sending welcome message to new customers
Providing company information such as brochures, presentation materials
Sending newsletters
Conduct online courses by sending out course materials at periodic time intervals

Types of Autoresponders

Autoresponders can be classified into any one of the following

One-time autoresponders
Sequential autoresponders
One-time are the most common among the two and have been long since the evolution of email itself. In a one-time autoresponder system, the program immediately sends out a pre-defined message, usually welcome emails or order confirmation and acknowledgements. One-time autoresponders are also easier to setup and manage. This type of autoresponder is usually integrated into the email program that handles the incoming messages.

Sequential autoresponders are developed during recent times. Here, a set of email messages are placed in the autoresponder system which sends them from time to time, or at irregular intervals of time. The time intervals and the frequency of the emails that are sent can be customized. Sequential autoresponders are great for sending messages on a periodic basis that actually makes the customer believe as though a real person is emailing them from the other end! Online courses, reminder services and regular content delivery like tip of the day, weekly newsletter, and seasonal promotions are typical usages of a sequential system.

Critical marketing tool

Autoresponders score highly with any serious internet marketer. A good quality autoresponder system saves the trouble of responding to messages that least warrant a personalized reply. It allows companies to automate portions of their marketing efforts. A good autoresponder system helps in providing a good customer service thereby create affinity to the business and retain customers. It also provides an opportunity to build a quality prospect list of customers to whom information on future services and products can be emailed. Autoresponders are also finding their presence felt in some part of the sales process – sometimes, the entire sale can be completed through a series of autoresponder messages. Think of the cost-savings that companies benefit through effective autoresponder systems!

Choosing a winning program

Okay, you have enough reasons now to get your own autoresponder. There are hundreds of programs available for free on the internet that can also do the job. RobotReply, a highly popular autoresponder program, is the best in the business when it comes to sheer power. It boosts of great features that any marketer would want to have in his kitty. What more, you also get high-quality leads along with the program supported by an excellent technical staff working round-the-clock!

The more time you invest in a good autoresponder system, the more value you give your customers. Autoresponders helps grow your prospects list faster and the sooner you shoot the responses, the more you will be able to benefit from the powerful autoresponder technology.

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Improve Your Sales with Auto Responder Improvements

Improve your marketing and sales with some auto responder Improvements. Try some of these:

1. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.

2. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.

3. Instead of answering each customer question that is e-mailed to you, publish “Frequently Ask Questions” and make them available via auto responder to those who sign up. To save time and support headaches.

4. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it’s more effective to include all of them.

Mix and match. Change your auto responder strategy to change your auto responder results!

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Personally, I’ve struggled with this a lot.

I’d go months and months without ever sending a single email to you and then I’d go weeks where you might hear from me multiple times in a day…

It’s sporadic, it’s unorganized, and breaks a rule that I always have in my business…

The main rule that I live be in business these days is…

“Build Systems”

I create systems around every task that needs to get done. I have schedules and systems for content creation, for advertising, for handling emails, for handling consulting, for doing calls, for conducting interviews, etc… It’s all systematized.

But email… I’ve always “flown by the seat of my pants”.

As someone who’s been paying attention lately, I’m sure you’ve noticed that has changed.

You’ve probably noticed that you receive an email from me every day now.

I’m sure some emails interest you and some get quickly archived and ignored… (I’m ok with that).

The point is that I’ve created a system…

I was scared to email too often and I did something even worse… I emailed too little.

What was I scared of?

Here’s common objections people might have to emailing daily…

1. People will get mad that I’m emailing too often…

My response: I’ve never been mad that I get too many emails… I just unsubscribe when I get overwhelmed.

2. I’ll get a lot of unsubscribes…

My response: People who unsubscribe aren’t interested in what you have to say… You’re saving money by pruning your list to only the people that enjoy hearing from you.

3. I don’t have enough to write about…

My response: Surprisingly, every time I sit down to write, I manage to think of something to write about… Sometimes I’ll just start typing things like “I’m not sure what I’m going to say but here it goes…” The next thing I know I’ve written a long email and I need to go shorten it up.

4. People will get sick of me.

My response: I’ve seen exactly the opposite. The more I write and the more I share, the more I tend to get positive feedback and replies from people telling me they enjoy my emails and hearing from me.

5. The amount of opens and clicks will go down…

My response: Actually, I’ve seen no evidence, so far, that emailing daily has caused less opens or less clicks. The time I send, the day I send on, and the subject line make a much bigger impact than the frequency…

Today, marks one week of me mailing every single day and I’ve been blown away by the response.

I’m getting more opens and more clicks on my emails than I used to but, more importantly, I’m getting dramatically more engagement!

I’ve been getting people hitting reply and thanking me or sharing stories about how relevant my email was to them. I’ve been getting comments and feedback on the blog. I’ve been getting more people purchasing the courses I have to offer and reaching out for consulting…

Across the board, everything has been improving.

So I wanted to take this opportunity, on this fine Saturday morning, to share these insights and tell you about my experience after a week of daily mailings.

Hopefully this will inspire you to build your mailing list so you can create an amazing outlet like this and, if you have a list already, hopefully this will help you realize that people do want to hear from you. Give mailing more often a shot!

I’d love your comments and feedback if you haven’t offered them up already.

Enjoy!

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The Importance of a Database

When someone about your product or services, over any social media channel or a website, you tend to respond promptly over the same. You’re correct to respond to your customers using the channel they use, but what more do you know about the customer from these channels? If they phone you then ask for their email address, if they email you ask for their Facebook profiles. If you want to know who your customers are, then you must collect as much relevant details as possible so you can begin to understand exactly who your target market is. In today’s fast paced world, we tend to avoid calling people unless we really want their service immediately! If given a chance to buzz over a Facebook page, a website or email address then we make an inquiry in our own free time. Don’t we?

Database Benefits

The importance of capturing as much information as possible about your customers is essential to ensure future marketing activities are more relevant to the people who’re receiving them. With a richly populated database you will be able to understand:

• How much it’s cost you to generate a lead (Cost Per Lead)
• Cost Per Sale
• Conversion Ratios – Enquiries to Sales
• Customer trends & habits
• Your typical customer location
• Your typical customer demographics
• The typical lifestyles your customers share

Measurement & Segmentation

Measuring the effectiveness & ROI of your marketing efforts cannot be achieved unless you capture, store and utilize the information from your data. From here you can target smaller segments of customers based on a range of variables and tailor marketing communications to those smaller more unique groups of people.

Don’t underestimate the importance and power of the database to your business, because from here you will truly be able to understand exactly who your customers are and how to reach them.

Accurate Customer Information

Let’s say you have been capturing data of your customers (which is really good!), but how much of that data is genuine? There are 75-85% chances where a customer may not be comfortable to share their personal contacts & hence, may give you random or junk data while billing!

Given such a situation, it is advisable to check your data regularly. Append missing contacts or emails, which could help you reach your customers!

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Every business or marketer has several great tools at their disposal. All of these tools exist to help make businesses grow. From old school methods of direct mail, to the faster, instant gratification methods of today’s high tech digital world like search marketing and email marketing, there are a lot of tools for businesses and marketers to choose from.

Deciding which of these tools are going to go the longest way towards helping your business grow can be tricky. You don’t want to invest all of your time, money and efforts into just one of them and you don’t want to dedicate to little to the most successful tools. Is there one tool at your disposal that beats them all? You might be pleasantly surprised to learn that there is indeed one powerful tool that consistently beats them all. That one tool is email marketing.

How Could Something As Simple As Email Be So Powerful?

While there might be plenty of other very powerful tools at your disposal, none of them offer as much power as email, but email is only going to be extremely powerful if you manage to do it correctly. Email messaging provides so many powerful benefits that you won’t find in other marketing tools. Email offers you:

• More flexibility
• More control
• More of a personal touch
• More ownership
• A fine tuned audience

How Can You Turn Something As Simple As Email Into the Most Powerful Marketing Tool?

Email marketing is much more than “Dear Reader, click here for the most fantastic deal in the universe.” The right email can influence, persuade, provide and enrich the person reading it. This is why email can be so powerful and here is what you can do to make it the most powerful tool in your marketing arsenal.

It all comes down to one word and that word is power. Email has four power points or strengths that no other marketing tool has.

• Audience – Email allows you to target a very specific audience that is more likely to take action.
• Influence – The right email has the power to influence people to take action. Be it making a purchase, clicking a link or simply responding.
• Opinions – Emails give you the chance to interact and provide your own personal opinion.
• Persuasion – Emails provide the power to persuade your audience.

See Also: Email Marketing Is Still Bringing In Customers

These are four very powerful traits you simply won’t find in other marketing tools. If you are not currently using email as part of your marketing methods, then you are missing out on a great deal of business. If you are currently using email, then make sure you include the four main power points in all of your emails in order to unleash the real power of email marketing.

Read This Article on CrestMediaInc.com

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